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BRANDING DESIGN

WHOOZA Good Boy is a conceptual packaging design project that combines bold, expressive illustration with approachable typography to create a playful and memorable brand identity. Designed to stand out on crowded pet store shelves and become a part of your pet's happy, healthy lifestyle.

COCKTAIL HOUR SERIES

Cocktail Hour is a retro-pop style collection of bar centered decor pieces and patterns designed home decor product banding. Drawing from mid-century interiors and contemporary hospitality design, I used vibrant color blocking, playful forms, and curated décor to create a lively, inviting space with a distinct visual identity.

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COCKTAIL HOUR MIRROR

DRAFT

PRODUCT

MARTINI TUFFED RUG

PRODUCT DESIGN

Combining illustration, branding, and 3D visualization, I develop product concepts that balance creativity with functionality. From initial sketches to refined mockups, each design is thoughtfully crafted with attention to form, usability, and visual impact. My work spans novelty products, home décor, packaging, and lifestyle goods, creating distinctive concepts that align with brand identity while delivering engaging, memorable experiences.

Using my 3D modeling knowledge, I drafted a novelty bowl design for a silly and fun dining experience  
Using AI tools, like ChatGPT, to support the ideation process I  was able to create an early-stage product visualization. This preliminary mockup helped communicate the design intent more effectively, refine the concept, and present the product with greater clarity during development.

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PATTERNS

With expertise in both digital and traditional design, I create versatile, repeatable patterns in a wide range of styles that align with current trends and brand aesthetics. These patterns are designed for seamless application across a variety of products and surface designs, ensuring cohesive and visually engaging collections.

STICKERS

PHOTOGRAPHY &
PHOTO EDITING

@2026 COLE HANSEN

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